The 2025 TrendPrediction Report
From hydration as a health essential to post-GLP-1 dietary shifts, this report reveals the key trends driving innovation.
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In this report:
- Sustainability Trends: What does the planet mean to your audience?
- Powerhouse Ingredients: What will consumers expect on the plate?
- Functional Health: What claims will capture attention?
- New Dining Occasions: What new formats will shape the landscape?
- Global Cuisines: Which regional dishes will make a splash?
- Foodservice Innovations: What trends are set to shape menus next year?
Winter
(December – February)
Personalized Nutrition Gains Momentum
The rise of hormone-regulating nutrition and the effects of GLP-1 drugs are steering new approaches to dietary choices.
A New Era for Hydration
This year, hydration is not just about quenching thirst; it’s about enhancing wellness through functional ingredients like Celtic salt.
Exploring Global Flavors
Global flavors continue to break new ground in 2025, especially as demand for authentic, bold tastes like Yemeni hawaij and tangy black lime soar.
Carbon Labeling Takes Center Stage
2025 sees a push toward carbon labeling and soil health-focused practices. Consumers expect brands to take real steps in environmental responsibility.
Gen Z’s Culinary Exploration
Gen Z leads a surge in demand for Filipino cuisine, exploring bold flavors through affordable, indulgent foods.
Sustainable Wine Gains Traction
Sustainable wines focusing on soil health and eco-conscious practices redefine the gourmet experience.
Spring
(March – May)
Summer
(June – August)
Convenience Meets Indulgence
As more people return to offices, Asian street food snacks are trending for their bold flavors and easy-to-eat formats.
Nighttime Wellness Beverages
Hydrating drinks designed for sleep health—think tart cherry or chamomile mocktails—offer a new angle on wellness.
Affordable Indulgence Rises
Consumers seek out affordable indulgence, opting for high-flavor, low-cost foods as they become more budget-conscious.